October 29, 2019
Today, the modern consumer incorporates more value-driven considerations into their purchasing decisions rather than merely focusing on low-cost options. According to the Chicago Tribune, there are three ways to be a conscientious cannabis consumer. Buyers are concerned about farm integrity, social justice, and recycling. Read an excerpt below from the Chicago Tribune's article to learn how Front Range Biosciences’ CEO and Co-Founder, Dr. Jonathan Vaught, explains the conscientious cannabis consumer:
"Make sure that the places you patronize are not only treating the cannabis plant with respect and care, but their staff and community as well. Dr. Jon[athan] Vaught, CEO of Front Range Biosciences tells The Fresh Toast how this practice pushes fans forward:'
"'Consumers can influence cultivation practices by purchasing products that are certified pesticide and pathogen free. One way to do this is to ask your dispensary agent which products have a third-party certification showing that the grower is transparent about their cultivation methods, practice sustainability and have fair labor conditions. Supply is directly impacted by demand, and consumer voice and purchase decisions have the power to drive producers to implement standards and certifications.'
"Being careful where you spend is an essential tool for keeping your dollars in the right hands. Farms that have ethical programs will always perform in today's awakened buyer market."
Read the full article on conscientious cannabis consumers.
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